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Architectural Visualisation: Elevating Property Presentations

High Performance Architectural Visualisation

A high performance architectural visualisation is not only realistic but also captures the imagination of viewers and evokes an emotional response from them. Here are some insights into how this is achieved:

Good Architectural Visualisation captures the viewer’s imagination.

A good render is one that will capture the imagination of a viewer. To achieve this, you must make it look as real as possible, like it could be a photograph or video of the finished project. A good render will also be able to tell a story about what your project will look like when it’s completed. Finally, it should make viewers feel something – whether that’s excitement for their impending move into their new home or nostalgia for visits spent in front of warm fires with family and friends in winter months past.

 Architectural Visualisation

This begins with a great design and ends with an even better rendering.

A great rendering starts with high-quality 3D models, which is created from the architectural drawings provided by the builder or architect. One of the best ways to add depth to your images and make them more interesting is by adding people. While this might seem like an obvious thing to do, it can often be overlooked in architectural visualisation and 3D modeling. Adding people will give you a much better sense of scale, as well as making it easier for viewers to connect with your image.

Add shadows and highlights to objects.

Creating a sense of depth in your images using shadows is crucial to give the image realism. The same goes for highlights, which can be achieved by using spotlights or other lighting sources. Play with reflections on objects so they appear reflective without being overly bright like metal surfaces do naturally (e.g., make them dimmer). This adds more depth to the image and creates an emotional response for viewers.

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Exterior residential render by Laurent Visuals, a provider of premium Architectural Visualisation.

Shading is the way light is reflected off objects and onto other objects.

The most basic form of shading is just showing the difference between areas that are in shadow and those that are not. This kind of shading can be used to create shadows and highlights, which often add a lot of drama to an image—and give it life. Shading also helps you create depth and texture, as well as space around your subject.

The eye is naturally drawn to bright objects

As a general rule, the eye is naturally drawn to bright objects so it is important to have them as focal points in your images as well as darker sections that draw the eye away from these areas. A good example of this would be a dark hallway leading the eye towards an illuminated room or window.

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Apartment interior render by Laurent Visuals, a provider of premium Architectural Visualisation.

Architecture is a beautiful art form that has been around for centuries and will continue to be admired for many more. With technology, we have the ability to bring this art early into the sales process for property development projects through architectural visualisations.

Architectural Visualisation Services Australia

Laurent Visuals is a Brisbane architectural visualisation studio that crafts compelling visual stories of unbuilt spaces for property developers and project marketers across Australia, New Zealand and internationally. Our services encompass a spectrum of render types, from conceptual renders to photorealistic marketing visuals. Join us in bringing your architectural visions to life.

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